10 SEO Techniques That Work in 2019 | New Search Engine Optimization Techniques
10 solutions that worked for SEO Techniques
Before sharing the 10 techniques he applied to his agency's website, Emmanuel de Arboretum, managing director of the Eskimos agency, would like to recall the 3 pillars of SEO according to him:
- Time is an essential pillar. Whatever the techniques, the methods applied, it takes several days to put them in place, but also to reap the effects. Being natural SEO is knowing how to be patient.
- The UX: a well thought out site, intelligently built and with the right wording will work.
- The content: " To write well is a job" recalls Emmanuel de Arboretum. " Take the time to carefully select the people who will write for you. "
Once his prerequisites were recalled, he shared the 10 solutions that worked for him.
1. User behavior
Analyze the actions of your users. How much time do they spend on pages? What is your bounce rate? That's how you spot the most effective pages on your site.
2. The loading time
Monitor and improve your speed index. It must be your first reflex. In 2019, it is imperative to have the shortest loading time possible.
3. Generate traffic to your site
It's a strong signal for Google. " Send traffic allows you to start the machine ". But remember: there is not only Google in life. Social networks, newsletters are an interesting lever too.
4. Have a popularity strategy
Make info graphics, guest blogging, contests, videos, etc. Do not forget to optimize the existing external links (thanks to Ahref in particular) which allows you to see and repair the 404. Contact the sites that have broken links to propose a new URL.
5. Being opportunistic
Try to rank on brands, rather than off-brand keywords. It's a trick that works well to quickly position itself on less competitive keywords. " The traffic is virtuous . "
6. Correct the 404
This is a negative signal for Google to have too many errors type 404. By correcting them, it generates a good SEO boost. Go to Search Console to find them.
7. Review its contents
Emmanuel de Arboretum proposes this method to improve your content and improve your SEO traffic:
- Improve content: update, development, duplicate ... clean up your existing content
- Link the site pages together. The internal mesh will propel the most strategic pages
- Stop the keyword stuffing. " Forget about the key word ratio right now ," says Eskimo's founder. You have to think about quality first and the customer experience.
- Make external links to relevant and quality content.
- Put Call to Action in all your pages. " What's the use of driving traffic to his blog, if there is no CTA? " he asks.
8. Have a SEO friendly WordPress
Spend the time to find a SEO Friendly template. It's complicated, it can be long. But it's effective. For example, Hn tags should only be in the text and absolutely not in the footer or side bar. Work on the UX of your templates.
Finally, do not forget to add a backup extension, an extension to manage your SEO and another to secure your site. This will save you a lot of inconvenience when hacking your site.
9. Make an HTML site map
Simple and yet so effective. In the footer, place a link to a site map page that links to all articles published by year for example. It allows faster indexing. This link should be placed as close as possible to the home page to ensure fast indexing. And of course, the overview must be clear and brief.
10. Work your logs
It's a bit more technical, but important. Google spends a limited amount of time crawling on your site. It must therefore show him first and foremost your most beautiful content, it's imperative. For that, ask yourself the right questions:
- Which pages are viewed by google
- Which pages are not crawled by google bot?
- How often does he explore the site and how does it affect visits?
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